I scream you scream we all scream for...Ben and Jerrys?

 Ice cream. One of America's most popular treats. A summer without ice cream is like a summer without heat. But, with all of the new rising ice cream companies, much fancier than we have ever seen before, will traditional ice cream stand a chance? Young children no longer desired a simple soft serve cone with rainbow sprinkles, they want the blizzard or triple scoop or even better...frozen yogurt. Based out of Vermont, Ben and Jerry's has come to take over the ice cream world. While the small local ice cream shops are still strong in business due to the originality of the flavor and setting, Ben and Jerry's is taking over the "chain" world. Our beloved Friendly's, which has been serving ice cream since 1935, has been forced to close many of their restaurants. Although they introduced the "friend-z" not too long ago and created more designs and displays of ice cream, they have been out done. With larger sizes and rumored better taste, Ben and Jerry's has out done Friendly's for the worse. Unfortunately, Friendly's is now said to be considering "Chapter 11 protection." Friendly's has attempted to widen their variety in competition to keep up with Ben and Jerry's but nothing is working. 

I agree with the author in that the simplicity and originality of a Friendly's ice cream cone is definitely the way to go. The author supports Friendly's in this article, noting its history and long streak of success. The author sympathizes with the many recipients of a Friendly's ice cream cone and tries to downgrade Ben and Jerry's by making them seem like copy-cats. The article contains words such as "bad economy" and "management blunders" to account for the closing of many Friendly's locations but it all comes down to the truth: Friendly's was met with the competition of Ben and Jerry's and they were not prepared for it. However, the author also includes her feelings of sympathy by saying, Friendly’s doesn’t have the fanciest ice cream, but that’s never been the point" or hopefully New England can hold on to a chain where a cone is still just a cone, and not a personal statement." Personally, I'm no ice cream snob but when it comes down to choosing where to go for ice cream, I want to know I will go somewhere traditional and loved by all. Don't get me wrong I do love my ice cream, especially in the summer but I like to keep it simple and avoid flavors such as "late night snack" by Ben and Jerry's which contains potato chips...not my scoop of ice cream. 


Friendly's: A sundae, not a statement
http://www.bostonglobe.com/opinion/editorials/2011/10/04/friendly-sundae-not-statement/kdjj1710j3WnledKz90tBL/story.xml