Super Bowl Ad Times Are Sold Out!

The games just about a month away and the advertisers are more prepared than the actual players. Although the regular season for football just ended this past Sunday, the major advertising companies have already secured commercial spots during the big game. All of the 30-60 second slots sold by Thanksgiving according to Seth Winter, the senior vice president of sales and marketing at NBC sports. Winter reported that, All of the 30-second slots...sold for a record $3.5 million" (Winter 1). He let readers into a little secret about some of the new as well as returning ads. Commericials from Volkswagen, Dannon Yogurt, Go Daddy, and Doritos are expected to make an appearance. He also predicted that many ads will be full of celebrities as Bridgetone tire already had a former football star lined up. The author of the article, Bruce Horovitz, informed readers that, This year for the first time, USA TODAY and Facebook are partnering on the USA TODAY Facebook Super Bowl AdMeter" (Horovitz 1). For the first time ever, Super Bowl Viewers will be able to "view, rate, and share Super Bowl ads" through USA Today and Facebook.

Horovitz used used logos in her article. He included many statistics from Winter regarding the length and price of commericals. He also listed the number of commercials each company had purchased. His article began with a few opening paragraphs but then fell into a bulleted list format where she bulleted the company and included a few sentences about the ad they plan to show during the Super Bowl. I think that with the information he was given, Horovitz took the correct approach to writing this article. He had very limited information to work with and included as much as possible. Also, because he was writing about ads for the Super Bowl, it was important that he did not give away too much information. Hopefully, Horovitz gave away just enough information to keep readers on the edge of their seat during the commercials but not being able to predict each upcoming ad.

Super Bowl Ad Time Sells Out by Bruce Horovitz

http://www.usatoday.com/money/advertising/story/2012-01-02/super-bowl-ads-sell-out/52342052/1